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    Web Development

    TVS Emerald.

    Real Estate

    Building homes you can trust: part of the 115-year-young TVS Legacy

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    TVS Emerald preview

    Introduction

    TVS Emerald is part of the TVS group and one of Chennai's larger developers, with homes in Chennai and Bengaluru. Buyers needed the portfolio, the availability, and a reason to trust the name, in one place.

    The Challenge

    Creating a comprehensive digital platform for 30+ projects across Chennai and Bengaluru was a complex undertaking. Each project had unique selling points, pricing structures, and availability. The platform needed to handle RERA compliance requirements, integrate with their existing CRM, and provide a seamless experience for buyers researching properties online, while communicating the 115-year heritage that built trust with buyers.

    Our Solution

    We built a feature-rich website that balanced heritage with modern functionality

    Project filtering system: buyers could filter by location, budget, configuration, and status to find their perfect home.
    Detailed project pages: each property got its own immersive page with floor plans, amenities, gallery, and pricing.
    RERA compliance: built-in compliance features that met regulatory requirements across states.
    TVS Legacy timeline: an interactive timeline showcasing the 115-year heritage that built trust with buyers.
    Customer portal: existing buyers could track construction progress, make payments, and access documents.
    Online payment integration: secure payment processing for booking amounts and installments.
    Process

    The Roadmap

    Building a strong brand involves moving through defined stages.

    01.

    Discovery

    Analyzing the TVS Group legacy and real estate portfolio across multiple cities.

    02.

    Information Architecture

    Structuring 30+ projects with complex filtering by status, location, and type.

    03.

    Design System

    Creating a premium, trust-building visual identity aligned with TVS Group heritage.

    04.

    Development

    Building a scalable React platform with project management and CRM integration.

    05.

    Integration

    Connecting RERA compliance, payment systems, and customer portal functionality.

    TVS Legacy

    From 1911 when Shri TV Sundaram Iyengar launched South India's first rural bus service to 2012 when TVS forayed into real estate as TVS Emerald: over a century of trust and innovation.

    Sustainability Focus

    IGBC pre-certifications and eco-friendly spaces that are better for residents and the planet, reflecting TVS Emerald's commitment to sustainable urban development.

    Key Outcomes

    The platform presents 30 projects, with 6,800 customers who found a home through it.
    Qualified leads from search rose 40%, and the sales team spends less time repeating what the site already answers.
    Real EstateWeb DevelopmentEnterpriseSustainabilityCRM IntegrationRERA Compliance
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