Lakeside.
Building a website that sells technology
Project
Overview.
Lakeside builds digital signage and in-store analytics. The technology was strong. The website asked an enterprise buyer to decode it alone.
The Challenge
Lakeside sells to VP-level retail executives who make decisions in 10-second scans, not 10-minute reads.
The Challenge
Lakeside sells to VP-level retail executives who make decisions in 10-second scans, not 10-minute reads.
Our Strategic Solution
We rebuilt the website around a simple principle: show the technology in action before explaining how it works.
The Roadmap
Building a strong brand involves moving through structured, intentional stages.
Discovery & Research
We analyzed the shopper journey, interviewed the sales team, and mapped the decision-making process of VP-level retail executives.
Video-First Design
We built the site around real footage of Lakeside's technology in action: no stock footage, just authentic demonstrations.
Conversion Optimization
We simplified the demo request flow to two fields and connected it directly to the sales team's CRM for instant follow-up.
How we brought it
to life.
Video-First Hero
Full-width footage of Lakeside's technology installed in real retail environments, immediately showing enterprise buyers what the product does without requiring them to read a single word.
Solution Pathways
Three clear pathways (Signage, Displays, Analytics), each leading to focused landing pages with real-world case studies and results embedded directly on the page.
Demo Request Flow
A two-field form (name, email) connected directly to the sales team's CRM, removing every possible friction point from the conversion process.
Mobile-First Responsive
The site worked flawlessly on iPads, which retail executives use in boardroom presentations, turning every meeting into a live demo opportunity.
Key Outcomes & Impact
Peacock India built us a learning platform that is actually designed to scale as our business grows. Before this, we struggled with a platform that felt clunky and hard to manage. The new interface is crisp, the UX is intuitive, and our retail partners genuinely love using the training modules. The revenue impact was immediate, showing their exceptional technical execution combined with a deep understanding of business goals.
More in Retail Technology.
Heartfulness.
Let's build something
that works.
Tell us what you're building. We'll outline a clear roadmap to bring it to life — no pitch, just honest direction.