Torc.
Improved customer convenience and reduced service request time
Project
Overview.
People call Torc when a car has stopped and they are stuck. The difference between a short wait and a long one matters. The old way of requesting help was slower than the moment.
The Challenge
Building a roadside assistance app means solving problems under pressure. The user isn't browsing leisurely; they need help now. Every second of friction in the booking process feels like an eternity when you're standing on a dark shoulder.
The app needed to work immediately for anyone, regardless of technical skill. It had to handle GPS-based location detection that works in areas with poor signal. Real-time service tracking that updates reliably. Emergency request management that connects customers with the nearest available service provider.
The Challenge
Building a roadside assistance app means solving problems under pressure. The user isn't browsing leisurely; they need help now. Every second of friction in the booking process feels like an eternity when you're standing on a dark shoulder.
The app needed to work immediately for anyone, regardless of technical skill. It had to handle GPS-based location detection that works in areas with poor signal. Real-time service tracking that updates reliably. Emergency request management that connects customers with the nearest available service provider.
Our Strategic Solution
We designed and developed the complete Torc mobile application:
The Roadmap
Building a strong brand involves moving through structured, intentional stages.
User Research
We studied how people behave under roadside emergency stress to design for clarity under pressure.
UX Strategy
We designed single-tap emergency flows and real-time tracking for users who need help immediately.
Visual Design
We created large touch targets, clear text, and minimal decisions for anxious users.
Development
We built GPS-based location detection, real-time service tracking, and provider matching systems.
How we brought it
to life.
Emergency Flow
Single-tap emergency request that captures vehicle details, location, and service type in the fewest possible steps, designed for someone who's stressed and running out of patience.
Real-time Tracking
Live GPS tracking showing approaching service providers, turning anxious waiting into informed confidence.
Key Outcomes & Impact
Peacock and his team helped convert our traditional business into a highly efficient mobile app. In our industry, when drivers are stranded, every second counts, and the app he built for Torc is clean, fast, and reliable. Customer satisfaction jumped immediately because the technology performs perfectly under real pressure. He understands the urgency of our work and built a tool that supports our team when it matters most.
Goom Express.
Let's build something
that works.
Tell us what you're building. We'll outline a clear roadmap to bring it to life — no pitch, just honest direction.