Yari Global.
Unified corporate branding across diversified businesses
Introduction
Yari Global runs mining, hospitality, retail, and financial services under one name. Each business speaks differently. The parent company still needed to feel like one organization, in a mine, a hotel, a shop, or an office.
The Challenge
A group this varied has to feel right in each industry and still be recognizable as Yari. A look that suits a mine can feel wrong in a hotel. A look that suits a hotel can feel light for a financial firm.
Our Solution
We designed one corporate identity the whole group can use. The mark is not tied to a single industry. Type, color, and a short set of rules let each division adapt the brand without losing it.
The Roadmap
Building a strong brand involves moving through defined stages.
Brand Discovery
Understanding the diverse business verticals and their distinct communication needs.
Visual Strategy
Developing a brand system that adapts across mining, hospitality, retail, and financial services.
Identity Design
Creating logo, typography, and color systems that project corporate strength across all divisions.
Brand Guidelines
Comprehensive rules ensuring consistent application across subsidiaries and communication channels.
Corporate Identity
A versatile visual system that communicates strength and professionalism across dramatically different industry contexts, from mining equipment to hotel signage to financial documents.
Division Adaptability
A structured brand framework that gives individual divisions room to express their personality while maintaining recognizable consistency across the entire corporate portfolio.
Key Outcomes
Unifying YARI's diverse portfolio was a major challenge that demanded strategic brilliance, which Peacock India provided masterfully. We needed a cohesive brand to tie our mining, retail, and hospitality ventures together, and they created one powerful identity for us.
EduTinker.
Let's build something
that works.
Tell us what you're building. We'll outline a clear roadmap to bring it to life — no pitch, just honest direction.